By: Maité Aramayo
"Fashion, like life, is shaped by personal culture". Those are the words of Dario Argento, the legendary horror film director and storyteller after the presentation of the FW2020 MSGM collection at the helm of Massimo Giorgetti. Based on terror-inducing references (in the midst of what would be a pre-COVID pandemic during Milan Fashion Week in February early this year) Giorgetti managed to carry a sense of escapism that captured an audience interested in strong and intense emotions. 
Many of the garments are inspired by Argento's work through the prints used such as the 1977 film Suspiria, Deep Red, The Cat O' Nine Tails, and Phenomena You can expect to find a collection that embodies contemporary streetwear as well as some refined tailoring that will take you back to the '70s.
Moreover, the collection not only mirrors a reflection of Argento’s horror films but also represents a need for the current audience to divert from reality and go beyond the difficult times that the world is going through right now. It raises the existential question on how people dress during a crisis, but in a way to make it exciting and exhilarating, just like all Dario Argento's horror films brought to life.
Check out our selection of favorite garments and looks COMING SOON to our platform and boutiques!