HISTORY AND PHILOSOPHY
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1017 ALYX 9SM, the future of impact minimalism.
1017 ALYX 9SM is a brand founded in New York by Matthew Williams, currently based in Italy.
The designer's goal is to create a unique perspective on contemporary fashion streetwear: a great job by the brand was to skillfully work the leather giving trousers, bags, backpacks, and accessories a sophisticated look while maintaining a punk and rebellious soul.
All garments are characterized by very high attention to detail and a constant search for quality raw materials, thus creating a creatively unique combination with a strong visual impact.
The brand's aesthetics are inspired on the one hand by the Californian and New York subcultures, both of which are part of Matthew Williams' background, and on the other by the worlds of art, music, and photography, worlds that the designer is strongly passionate about.
The detail that has made 1017 ALYX 9SM iconic and highly recognizable is the "Rollercoaster" clasp inspired by mountaineering hooks which, once reinvented in their design, have found a new home, becoming belts and finishes for many of the brand's garments.
To date, 1017 ALYX 9SM has worked with Nike, Dior, Moncler and Mackintosh.