HISTORY AND PHILOSOPHY
READ THE STORY
Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, Massachusetts. In 1917 the company designed the forerunner of the modern All-Star shoe that it marketed under the name of "Non-Skids." The shoe was composed of a rubber sole and canvas upper and was designed for basketball players.
In some ways, you know us. Converse has been making Chuck Taylor All-Star and One Star sneakers since we started over a century ago, and now they work to make new street style classics. What you wear defines sport, street, and creative culture, and they’ve been redefining it with you all along. When you wear Converse products, you create a culture of authentic street style simply by being yourself. Whether they’re on the feet of a ‘70’s basketball star in a history book or on the street with you today, Chucks have always signified cool...because you wear them. We don’t know where you’ll go, but we know you’ll take Converse to the future with you.